Show up online.
Stay off screen.

A done-for-you faceless AI brand system for people with a brand to build who would rather not be the face of it. Built in 14 days. $1,500, one time.

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PersonaVisual SystemContent SystemPrompt LibraryVoice Guide

THE PROBLEM

Why the brand keeps getting put off.

You don't want to be on camera, and every option seems to need your face.
You keep starting and stopping. No consistent identity, just scattered drafts.
The AI tools never sound like you, and you can't work out how to fix it.

Every week it stays unbuilt, your work stays invisible to the people who need it.

WHAT GETS BUILT

Built from your business. Yours to keep.

Not a template. A full brand system, built from your own audience, voice, product, and proof.

Positioning

Your audience, voice, and content pillars, written down. You stop guessing what to post.

The persona

A faceless character that fronts every post, or a stylized version of you. Nobody films anything.

The visual system

The rules that keep the persona consistent, so new images always look like your brand.

The voice guide

How your brand sounds, written down. The AI sounds like you, not generic.

The prompt library

A prompt library loaded with your voice, for your own ChatGPT or Claude. Type a prompt, get content ready to publish.

The content system

A Notion workspace that runs it all, with publish-ready content already inside.

WHAT CHANGES

What you have on the other side.

A face that isn't yours, and looks like it always was.

One character, one world, one style, generated and documented. Your brand shows up. You stay off screen.

An AI that writes in your voice, not the default.

Yours is loaded with your positioning, voice, and proof, so it keeps sounding like you instead of drifting back to generic over time.

A month of content, already in the queue.

You open the system on day one to a mapped calendar. No blank page, no decisions before your first post.

A system a VA can run without you.

The content system, the workflow, the repurposing recipes, all documented. You can hand it off the day it lands.

One payment, then just the tools.

No retainer, no maintenance plan. After handoff you pay only for the AI tools you choose to run it.

Before Offscreen, you were the content system. After, you're not.

PROOF

Before the first client brief, Offscreen existed.

Every part of this was built on a real AI persona first, using the same method you are buying.

Mika is an AI persona I built end to end before any client paid me. One generated character, consistent across every image, with a full system behind her, built to answer the question you're asking: can a brand show up online with no real face, and no founder on camera?

A consistent AI persona with a documented visual system.
Positioning and a voice guide.
A content system in Notion.
A prompt library that produces on-voice content.
A full funnel, from quiz to email to product.
Finished, publish-grade content.

You're looking at the finished output of the exact build you'd get. Run on my material here, on yours when it's your turn.

The hard part was never the persona. It was the mess around it: good tools scattered across tabs, prompts rewritten from memory. So I put the whole thing into one system, documented to run without me holding it together. That's what you get.

PROCESS

How the build works.

Fixed scope, clear deliverables, no surprises. You know what you walk away with at every phase.

Intake

You fill out a structured intake form: your business, your audience, your offers, where the gaps are. I read all of it before I build anything.

You get: confirmation that we are a fit, and a start date.

Map

We define who you talk to, how your brand sounds, and the four things it posts about. The foundation everything else is built on.

You get: a positioning and voice document to review.

Build

I build the persona, the visual system, the content system, and the prompt library, in your tools and your accounts.

You get: a complete brand system, organized and ready to run.

Compose

I produce your starter content from the prompt library and set it up so you can publish from it.

You get: your starter content, ready to schedule.

Handoff

I walk you through the whole system, recorded, so you can revisit any part on your own time.

You get: the files, the documentation, and a walkthrough you keep. You own it all.

ABOUT

Behind the build.

I have spent years in product and systems design, working behind the scenes. Capable people stay invisible online, not because the work is not worth showing, but because every option asks for the same thing: your face, or a team.

The tools to fix this already exist. The system to put them together did not. That is what Offscreen builds. I built this once on my own AI persona before building it for anyone else. The founder works offscreen too. That part is deliberate.

PRICING

One build, one payment.

Built to your brand, documented, and handed to you. You own all of it.

The Offscreen Build

What's included

The AI persona. Name, look, world, voice, and 8 reference images. Character consistency rules, so every future image is the same person.
Positioning and voice. A positioning page with your audience, your offer, and 4 content pillars. A voice guide with tone, 12 sample sentences, and do and don't lists, all built from your intake answers.
The content system. A Notion workspace you own: content bank, 30-day calendar, production workflow, and repurposing tracker. A documented prompt library for your own ChatGPT or Claude.
Launch content. 20 pieces ready to publish on delivery day: captions, image directions, and image-led carousel briefs.
The handoff. A production playbook, a recorded walkthrough of the full system, and a 14-day revision window.

Build time: 14 days from kickoff to handoff.

One-time $1,500 The founding price for the first 3 clients. After that, $2,500.

Start your build →

If any deliverable misses the brief we agreed at kickoff, I revise it until it matches. You have a 14-day window for this after handoff.

This is for you if

You know what your brand is about: a product, a service, a story, a niche, or your own expertise.
You need to show up online but would rather not be on camera.
You want to own your brand system instead of renting one.
You can hand it to a person or a tool to run once it's built.
You want to start this month.

This is not for you if

You don't yet know what your brand is about, or who it's for.
You want an AI persona that goes viral and earns on its own, with nothing behind it.
You want someone to run your feed for you every week.
You want a retainer, a social media manager, or a ghostwriter on call.
You want a handful of posts, not a system you keep.

Hiring this out piece by piece runs into the thousands, and you still wouldn't own a system.

FAQ

Before you ask.

Will this sound like me, or like every other AI account?

Like you. Before any content gets made, I build a voice guide from how you actually write, and your tools pull from it. Generic output is an input problem. The voice guide is the input that fixes it.

Can I just do this myself?

You can. It takes about 30 to 40 hours: researching how to build a persona, testing prompt structures, working out what makes AI content stop sounding generic, building a content system from scratch, and documenting all of it so it holds together when you are not watching. The work is the obstacle, not the tools. This is that work, already done and structured to run reliably.

How is this different from hiring a freelancer on Fiverr?

A freelancer hands you an output. This hands you a system. A logo is not a brand. A few posts are not a content system. After this, you can brief a VA, an AI tool, or anyone else to continue the brand without starting over. That is what documentation and structure give you that a one-off hire does not.

Do I have to be on camera or show my face?

No. That is the whole point. Your brand runs on a generated persona, or a stylized version of you if you prefer. You never film anything.

What does it cost to keep running after handoff?

This is separate from the one-time build price. After handoff, the only ongoing cost is the tools you choose to run it, nothing to me. I'll recommend a setup that fits your budget. For most people that runs between $35 and $300 a month, depending on which AI writing tool and image tool you pick. You can start at the low end and move up only if you want to.

What do I own at the end? Can I use it without you?

Everything lives in your accounts: your Notion workspace, your files, your prompts. I have no ongoing access after delivery unless you invite me back. A one-time fee means no subscriptions and no dependency. If I shut down tomorrow, your brand system keeps running.

What if I am not happy with it?

The voice guide and positioning are reviewed and approved before I build anything on top of them, so we agree on direction first. If a deliverable misses the brief we agreed at kickoff, I revise it until it matches. You have a 14-day revision window after handoff.

What if I am pre-revenue, is this the right time?

It depends, but not on revenue. If you know what your brand is about and who it's for, pre-revenue is fine. A brand system speeds up how fast people come to trust you, and that helps most before the sales are rolling. The build only struggles if you don't yet know what the brand is about or who you are talking to, because the content needs a direction to point at. If you are that early, it is worth waiting until that part is settled.

How long does it take?

14 days from kickoff to handoff. The timeline depends on you returning the intake and your feedback on time.

APPLY

Your brand, built and yours. Starting this month.

I read every one and confirm fit within 48 hours.